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Latest in Coach

'Intellectual Brutality': The Value Behind Stanford Football's Sustained Success

"Intellectual brutality." It's the motto that's propelled Stanford football to new heights. Since 2010, only Alabama, Ohio State and Clemson have w...

By: Brandon Hall

The Ingenious On-Field Coaching Tactic Behind Jared Goff's Remarkable Turnaround

Jared Goff had an abysmal rookie year. Despite being the first overall pick in the 2016 NFL Draft, the Los Angeles Rams quarterback played in just ...

By: Brandon Hall

7 Ridiculous Broscience Workout Myths You Should Stop Believing Immediately

You're going about your business in the gym. Then a jacked dude saunters over and decides to share some of his glorious wisdom. And because he's jac...

By: Andy Haley

Nominate Your Coach for Positive Coaching Alliance's Double-Goal Coach Award

If you find yourself taking home many of the quotes and principles your coach instills in you on the playing field then let's make sure they are...

By: Positive Coaching Alliance

Can You Pass This 30-Second Core Strength Test?

Athletes need a strong core. A strong core increases your power in your sport-specific skills, helps fight off injury and allows you to safely lift mo...

By: Andy Haley

Latest Videos in Coach

UCLA Assistant Strength Coach Craig Sowers

UCLA assistant strength and conditioning coach Craig Sowers gives a little background on why he got in the strength and conditioning field and how he began coaching for the Bruins.

How to Reach Your Overall Training Goal

Craig Sowers, UCLA assistant strength and conditioning coach, talks about his training philosophy and how strength, agility, conditioning, flexibility, etc, are all pieces to an overall training goal.

Why Training Hard Isn’t Enough

UCLA assistant strength and conditioning coach Craig Sowers advises athletes to train hard in the off-season, but focus on the proper mechanics of each exercise in order to prevent injury.

Craig Sowers on the Truth About Weight Training for Females

Craig Sowers, UCLA assistant strength and conditioning coach, discusses the importance of females training in the weight room in order to reach their maximum athletic ability.

Mark McKown’s Training Advice

Strength and conditioning coach Mark McKown of the Utah Jazz gives advice to younger athletes on how training will help advance your game to the next level.